FOSSILS TO FUTURE
A visual identity rooted in deep time and natural history, inspired by the American Museum of Natural History. Evolution is not a single event but a continuum, and this project takes that idea as its foundation. The logo centers on the ammonite, a creature preserved across millions of years, redrawn here as the letter "O." Gradient and color do the work of time, referencing fossilization as both process and material record. Together, the system holds the Earth's past, present, and the possibilities still ahead.