LUCKELLY: BEFORE IT FADES
Luckelly is a concept-driven brand that brings joy and optimism into everyday life by celebrating small, meaningful moments. The name combines Luck and Kelly, merging personal identity with a sense of hope and sincerity. Through objects such as a self-published zine and a wearable bag inspired by symbols of luck, the project explores how design can capture chance, nostalgia, and emotional connection in simple, everyday experiences.
5.5 x 8 in
Saddle stitch binding
All photographs and visuals by Kelly (Seo Yeon) Kim
Camera: Canon EOS R6
5.5 x 8 in
Saddle stitch binding
All photographs and visuals by Kelly (Seo Yeon) Kim
Camera: Canon EOS R6