AMA, ET FAC QUOD VISThe project’s typographic designs, inspired by the Latin phrase “Ama et fac quod vis” (love and do what you will), symbolize a spirit of freedom and joy. The letter forms dance freely, resonating with the philosophy of endless creativity and joy and embracing a world without strict rules. The designs celebrate individuality, motivating a creative journey driven by love rather than constraints.
Poster mockup
Variation 01 — Final tote bag (front)Variation 02 — Final tote bag (front)Variation 01 — Final tote bag (back)Variation 02 — Final tote bag (back